Director of the strategic marketing management executive program at the Standford University, Baba Shiv's research expertise is in the area of neuroeconomics. He worked on the role of neural structures related to emotion and motivation in shaping decisions and experiences.
His recent work examines the interplay of the brain's "liking" and "wanting" systems and its implications for marketing, innovation, leadership and decision making. He tries to give answers to questions like : Does a wine's price tag price affect the pleasure one experiences? or Are we more able to make decisions in the morning or in the afternoon?
In this interview, he gives us his point of view about decision making :
Aucun commentaire:
Enregistrer un commentaire